Information Innovation – Part 4

In the fourth post in this mini series I move on to thinking about stage four in the information cycle: communication.

Of course, it is possible that sometimes communication may not be the next step following retrieval.  It could be that the information that is stored and retrieved is simply analysed and a reuslt found.  However, I would argue that the result is still going to be communicated in some way, and that the analysing is merely a sub step in the process.

As I see it, there are two main areas with potential for communication innovation.  The first overlaps with the ideas in the previous posts, and involves a storage and retrieval system that also takes care of the communication.  As before, the internet makes such a system possible, with things such as wikis or Google Docs.  A really simple example might be publishing a Google Calendar on web page; the storage takes care of the communication.  Another way might be shared notes in Evernote.

The second area for innovation in communication is to consider the way the information is presented.  A full break down of the possibilities is beyond the scope of this blog, but here are some possibilities:

  • Social media as a communication tool
  • Considering how all five sense might be engaged in communication
  • The use of ‘infographics’ and other strongly visual ways of communicating
  • Viral marketing
As I said at the start of this series on Information Innovation, I believe that handling information is one of the key tasks facing any leader and it is, therefore, an important topic in which to consider innovation.  Those who lead today are perhaps bombarded with more information than ever before and we need to consider how we are filtering, storing, retrieving and communicating that information.
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