Brainstorming Ground Rules

If you want to innovate, it really helps to brainstorm.  Straight away I have a confession to make.  I used to hate brainstorming.  The whole idea seemed daft to me, especially when undertaken with flip charts and lots of Post-It notes.  However, I changed my tune last year.  Not only did I do a lot of reading about idea generation over the summer, but I also got my wife to get me a box of coloured pens and Post-It notes for Christmas (and a Weber BBQ, but that is another post).

Since the summer we have had some really great brainstorming times, inspired in the most part by design company IDEO   I read two great books by Tom Kelley from IDEO (see panel on the right for Amazon links) that helped me see the whole topic differently.

There is so much to say on this topic, but for now, here are some ground rules that IDEO use for their brainstorming:

  1. Defer judgement
  2. Encourage wild ideas
  3. Build on the ideas of others
  4. Stay focused on the topic
  5. One conversation at a time
  6. Be visual
  7. Go for quantity

If you want a little more detail on these items the see here.

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