Ten faces of innovation

One of the biggest hurdles to innovation is the temptation to work alone.  Somehow our idea of an innovator is that of an individual endlessly slaving away in isolation until the eureka moment comes.  While that approach may work for a very small minority of people, for most of us innovation happens best when we work in a team.  This is not simply because ‘two heads are better than one’, but because we all built differently and so play different roles in the process.

In his excellent book, Ten Faces of Innovation, Tom Kelley looks at ten different tools in the innovation process by examining the different types of contribution that people can make.

Here is the summary:

  • Learning Personas
    • Anthropologist
    • Experimenter
    • Cross-pollinator
  • Organising Personas
    • Hurdler
    • Collaborator
    • Director
  • Building Personas
    • Experience Architect
    • Set Designer
    • Caregiver
    • Storyteller

The book really is an engaging read on the subject of innovation and also a fascinating insight into the IDEO design company.

The Ten Faces of Innovation: Strategies for Heightening Creativity

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