Why nothing happens after a brainstorm

A big barrier to people getting stuck into brainstorming sessions is their past experience of it being a waste of time.  It is not unusual for lots of ideas to be put up on flip charts and yet there be a complete absence of any useful outcome after the meeting.  It is worth considering why this might be the case so that we do not repeat the mistakes.

Over at Idea Champions blog, The Heart of Innovation, they list 25 possible reasons why nothing happens after a brainstorm.  Reasons include:

  • No next steps being agreed
  • Bureaucracy and company politics
  • Teamwork is in short supply

For the full list see the original post.

Are there any others that you have experienced?

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