How great leaders inspire action

Here’s another great TED talk, this time from Simon Sinek.  In it he ponders how great leaders inspire action.  Looking at such leaders across different spheres of activity he comes up with the thesis that it is all about the ‘Golden Circle’.

This circle is basically a summary of three key questions: why, how and what.  His key insight is that the order matters, i.e. you have to answer the ‘why’ first.  He uses lots of compelling examples, but my favourite is that Martin Luther King did not use the catchphrase, “I have a plan”!

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