Attracting and retaining great people is not easy at the best of times, let alone when the pay is not great or even non-existent.  Here are some great pointers from Goffee and Jones, via Mindtools:

• Difference – Attract and encourage differences
• Radical honesty – Be radically honest
• Extra value – Add extra value to people’s strengths
• Authenticity – Emphasise authenticity
• Meaning – Make work meaningful
• Simple rules – Keep rules simple

Source: Goffee and Jones’ DREAMS – Team Management Training From MindTools.com